About the Author

Dr. Renu Malra
Dr. Renu Malra
Associate Professor, Tourism
Kurukshetra University
Sustainable Tourism E-Tourism Tourism Marketing Hospitality Entrepreneurship

Academic Profile

Dr. Renu Malra serves as Associate Professor in the Department of Tourism, Institute of Integrated and Honors Studies (Erstwhile University College), Kurukshetra University, Kurukshetra, Haryana, India — a position she has held since 2006.

She has authored numerous books covering the fundamentals of tourism and the environmental impacts of tourism. Her extensive publication record spans edited books and reputed academic journals.

Notable research contributions include papers on Environmental Impacts of Tourism (Case Study of Mussoorie), Impact of COVID-19 on the Tourism Industry, Blockchain in Tourism, and Implications of Metaverse in Tourism — all of which have achieved significant readership online.

Areas of Expertise

Her scholarly interests are centered on E-Tourism and Online Tourism Marketing, Entrepreneurship, Sustainable Tourism, and the Environmental Impacts of Tourism. She has developed specialisations in Tourism Business, E-Tourism, Sustainable Tourism, and Tourism Marketing.

Institution
Kurukshetra University, Haryana, India
Experience
Teaching since 2006
Books
Multiple authored textbooks on Tourism
Research
Published in journals & edited volumes
AI
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